Press Kit
Pillars: Science and Other Profitable Lies
A satirical novel by Dr. Andrew Brandeis about medicine, ambition, productivity culture, and the machinery that turns a profitable narrative into public truth.
Restempic is fictional. Apex Pharmaceutical and Apex Dispatches are in-world extensions of the novel.
Pillars: Science and Other Profitable Lies is an adult satirical novel by Dr. Andrew Brandeis, a physician and healthcare entrepreneur. The book follows Zach Sumthing, a pharmaceutical marketing executive who launches Restempic, a fictional drug that eliminates the need for sleep, then helps invent the disease and cultural narrative needed to expand the market.
The novel is funny, pharma-literate, morally slippery, and increasingly horrifying. It uses the machinery of pharmaceutical marketing to examine how institutions build narratives, neutralize critics, and turn commercially useful ideas into public truth.
A pharmaceutical marketing executive launches a drug that eliminates sleep, invents a disease to expand the market, and discovers that a civilization does not need to be conquered when it can be persuaded to optimize itself.
- Title
- Pillars: Science and Other Profitable Lies
- Author
- Dr. Andrew Brandeis
- Category
- Adult satirical fiction / upmarket commercial fiction
- Length
- Approximately 65,000 words
- Status
- Manuscript available
- Publication status
- Seeking representation
- Tone
- Funny, clinical, morally slippery, pharma-literate, literary, and increasingly horrifying
A pharmaceutical marketing executive launches a drug that eliminates the need for sleep, invents a disease to expand the market, and watches the world reorganize itself around the narrative he built.
Dr. Andrew Brandeis is a physician and co-founder of a personalized nutrition company. His work in healthcare, wellness, and consumer behavior gave him a close view of how medical narratives are built, sold, defended, and absorbed into everyday life.
He is also a painter, musician, yogi, husband, and father, though not necessarily in that order and rarely at the same time. Pillars: Science and Other Profitable Lies is his first novel.
coming soon
- № 01
What If Sleep Became Optional?
Pillars begins with a fictional pharmaceutical premise: a drug that eliminates the need for sleep. The question is not only whether such a drug should exist, but how quickly a tired, productivity-obsessed culture would learn to want it.
- № 02
A Physician Writes A Pharma Satire
Dr. Andrew Brandeis brings firsthand fluency in healthcare, wellness, patient behavior, and medical messaging to a satire about how commercial narratives become public truth.
- № 03
The Disease Comes After The Drug
The novel explores a familiar but uncomfortable commercial pattern: once a product exists, language, experts, institutions, and consumer identity can be organized around expanding the market.
- № 04
Productivity Culture As Body Horror
Restempic begins as a productivity drug. Its deeper horror is cultural: a world where rest becomes morally suspicious, exhaustion becomes a personal failure, and opting out becomes economically irrational.
- № 05
Fictional Worldbuilding As Literary Discovery
The book is supported by fictional public artifacts from the world of the novel, including Apex Pharmaceutical, Restempic, and Apex Dispatches. These are not medical claims or deception campaigns; they are literary extensions that make the satire feel close enough to touch.
“The central question is not whether a drug like Restempic should exist. The question is how quickly we would rationalize it if it did.”
“Pillars is a satire about the stories institutions tell when profit needs a moral vocabulary.”
“Restempic does not conquer the world. It gives the world permission to keep doing what it already wanted to do.”
“Zach Sumthing is not a villain because he misunderstands the system. He is frightening because he understands it completely.”
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Pillars is connected to a restrained fictional ecosystem that extends the novel's critique of pharmaceutical marketing and productivity culture.